The Last Chance for Gold

Growing up in my corner of Florida, there used to be an old gas station on the edge of the Everglades. The proprietor did a lot of business with his oversized, hand-painted warning sign:

Last Chance for Gas.

Beyond the fuel pumps were a thin two-lane ribbon of asphalt and 90 miles of swampy wilderness. No smartphones. No “emergency call boxes.” And, in most places along the highway, no guardrails either.

You were on your own – much like the economic wilderness we’re all forced to navigate today.

Which is why the sharp decline in gold prices and mining stocks is much like that warning sign… and a monetary gift…

In short, if you were waiting on the sidelines after this year’s monster rally, this is your second chance – and, in my view, your last chance – to buy gold at these prices. And it comes at just the right time. Typical Moves for Gold

Gold’s done a full round trip in buyer sentiment during the past 12 months: from being the world’s “most hated commodity” at its lows near $1,050 an ounce 12 months ago to “gotta buy it” status at $1,350 an ounce this summer.

With gold now fallen from those lofty heights, an investor is more likely to ask: “Gold, what have you done for me lately?”

In all, gold’s given back about 60% of its 2017 rally. Yet such sharp declines followed by a resumption of a broader trend higher is a typical early bull market move for this volatile metal. Most famous of these pullbacks was gold’s run to all-time highs in the 1970s.

Starting out at $35 an ounce in the early ’70s, as gold became legal for Americans to own once again, bullion prices soared to almost $190 an ounce in 1975. That’s quite a run all on its own. During the next 18 months, gold prices dropped back nearly 60%, falling to $100 before running to a then-record $800 an ounce in the next three and a half years.

The Song Remains the Same

Most important, when it comes to the companies that dig this stuff out of the ground… nothing has changed.

As I have pointed out in past months, gold mining firms have done a great job getting their costs down and making money to boot.

We noted as early as February that the elite companies in this group were making an average of $215 for every ounce of gold they were digging out of the ground and said, in no uncertain terms, to anyone who’d listen: “Stop panic selling gold mining stocks. Likewise, after cutting dividends in 2014 and 2015 as gold prices plummeted, many of the same companies have not only reinstituted payouts, they’ve started raising them again. In the meantime, mining firms have cleared away much of their old cost structures. That’s why Newmont Mining, as one example, has been able to drop its “AISC” – all-in sustaining costs – from $1,170 in 2012 to $910 so far in 2016.

The point is that there are many reasons to own gold: for speculative profits, as discussed above; for insurance; and for wealth preservation. But you can’t benefit from any of those strategies without taking advantage of the gift that is low gold prices and low expectations put on our table by Wall Street’s hair-trigger traders.

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Think Outside the Marketing Box: 10 Quick, New Ideas for 2017

The holidays are upon us again. It’s the time of year for good cheer and some creative marketing ideas to end your year right.

If you’ve been in a marketing slump through the fall, try a few new and interesting ways to get a little more business for your small business:

  1. Create a personalized calendar to gift your clients. You can include inspirational quotes or advice for each month. Staying in front of them will solidify your brand in their minds for years and years to come.
  2. Give your customers a small gift of appreciation, like a customized sticky screen cleaner or promo handout. If you happen to give something that is useful and is well made, your customers won’t just thank you, they will be more interested in giving you referrals to other potential clients. Offer gift cards to give customers more flexibility for gifts. Be sure to place them near your checkout to encourage impulse buys. Starbucks or Amazon gift cards tend to be consistently well received.
  3. Take clients to a more personal lunch or brunch instead of throwing a larger, impersonal holiday party. Focus on having a good time and building rapport through not talking about business. They will take the gesture and thank you by becoming your biggest cheerleader.
  4. Host a day with Santa at your business where you provide free photos with the jolly old man. If your target market has kids, this will be a huge hit.
  5. Give holiday shoppers a free shoulder massage by hiring a masseuse for a few hours.
  6. Partner with other local businesses to give a package of coupons in each shopping bag. This is also a way to encourage sharing business ideas with your neighbors or setting up referral incentives with them.
  7. Sponsor a local event. This time of year many run clubs and other organizations hold holiday runs or New Year’s Day resolution runs or other events. Pick one you enjoy and sponsor it to get your name out. Pair with a local charity. Schedule an event where you and your staff volunteer with the organization. Offer discounts to your customers who volunteer their time with the same organization.
  8. Hold a customer appreciation sale during hours when you are normally closed to show your customers how much you appreciate their loyalty. Create a special invitation and think about giving them door prizes and small gifts for patronizing your business.
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SEO Tactics That Need to Be Considered

The year is close to the end and SEO consultants are already debating over the strategies and tactics that needs to be followed in the coming year 2017. Several has already researched and published several things and here are we. We have researched and compared several activities to identify which will work and where we did general silly mistakes.

After a clear indication and detailed research, we have identified few tactics that will definitely work in the coming year. Several had already in the marathon & performing much better and few are new (actually not new, but generally misguided prior).

According to the research, traditional approach of “off-page activities” and “on-page activities” will definitely work with few ideological changes. Lets discuss in detail:

On-site SEO Tactics (On-page activities)

To get ready to face hurdles in 2017, SEO Specialists should work first on On-site SEO Tactics. On-site SEO means the work done on the own website instead of other’s. From site structure to website speed, it incorporates several factors, such as-

 

  • UI and Navigation – Great UI always leads to the conversions, user interaction and better impressions. While clear navigation helps to improve visit duration of an individual user. Included in it, they are an essential elements to get rank and get authorized by several active users and webmasters. Use easy navigational formats, proper context placement, elegant web design, etc. to provide better user experience.
  • Site Architecture – A proper architectural design will definitely lead to the ranking and also impact on user experience. While at the different side, it will help to recognize user behavior as well. Site Architecture promises to the proper alignment, proper placement of context and a clearer look. Follow standards of web design, include high level graphics, relevant videos, error-free content, and things to improve user click behavior.
  • Site Interlinking – Interlinking plays a vital role in site ranking. As it leads a user to different pages on the same website and shares the link juice to others, it helps to improve page rank as well as the keyword impressions on Google. Use proper linking structure and anchor on relevant keyword to relevant web page to get noticed by Google crawlers.
  • Site Speed and Crawl ability – Faster loading enhances user experience and help a website to hold users for more duration. To make your website faster on browsers just minify your CSS and JS file and enable the compression of your resources. Even you should work on caching functionality, which amazingly improves crawl speed.
  • Mobile Responsiveness – It is the most essential element to rank well on mobile devices and get higher rate of user interaction. Google has already announced the necessity of responsiveness in its previous update – Mobilegeddon. So, adopt responsive layouts to rank well on search engine’s SERP for both desktop searches and mobile searches.
  • Schema Markup – To identify things accurately, we need few markups that define what it is, why it’s used, who own it, etc. Similarly, search engines also needed few markups to identify site’s elements. That’s why Google itself created Schema Markups that defines the author, title, logo, and several other elements in a website. It helps to index accurately and return back for the accurate search queries.
  • Local Identity Markup – As per Google’s Pigeon update, it’s essential to include Local NAP (Name, Address, Phone no) to get ranked high for local results. This markup results much better for the geocentric searches. So, include your local identity and get ranked better in 2017.
  • Include Authorize trust signals – Authorized websites will get some betterment in the SERP, as they reveal their trust signals. Their trust signals can be their partner’s logo, their SSL certificate, their trademark, etc. So, include trust signals to get user’s trust, this is essential in the near future.

Off-site SEO Tactics (Off-page activities)

On a parallel side, expert digital marketers needed to work on Off-site SEO tactics to create a better presence on search engines. By making authentic, relevant and themed links, we can face the hurdles and overcome from the obstacles in the coming year. Let’s discuss the major off-page activities that will lead in 2017:

 

  • Authentic Link Building – Authenticity comes first when we talk about user trust. Even for the search engine crawlers, authentic link building makes a website trustworthy and helps to improve impressions on a search engine. So, try to get better outbound links from.edu or.org websites or from highly ranked (high DA, PA and PR websites).
  • Content Marketing – Content appears as one of the most important factor in SEO and used as a lead tactic in off-page optimization. From traditional activities to the modern assignments, content used everywhere. But not ordinary, having creative, unique and effective content is essential for better impressions on search engines and it affects the user behavior as well. So, use relevant, grammar-free, unique, expressive and out of the box content for your SEO campaigns in 2017.
  • Authorize Guest Networking – The term networking will impact negatively for the crawlers and because of that, Google somehow didn’t recognize Guest networking for ranking. But if it used in a positive aspect, guest blog networking will impact much better. As they are highly relevant, most authentic and user centric, so, they directly lead more users to a website.
  • Keyword Optimization – Every strategy begins with the selection of relevant keywords, who takes the lead and makes a website visible in SERP for different search queries. Proper placement of keywords in a content (i.e. Keyword Density) and the proximity are essential to get benefited through selected keywords. So, use highly relevant keywords, keep focus on density and proximity, use them in headings and title, etc.
  • Local Listing for all – As per Google’s Pegion Update, local results will completely influence by local listings, NAP and local keywords. By doing local directory submissions, local citation, classifieds on local portals and promotions using local keywords will improve the rank for local searches. So, try to involve GEO specific keywords and local listings in your strategy for 2017 SEO.
  • Active Blogging – Be active to make your promotions worthy. As content marketing is an essential tactic of promotions, blogging is another way of content marketing. On your own blog, company’s blog or on other’s relevant blogs, continual blogging will improve your impressions. So, actively write informative, effective and relevant content for blogging purpose.
  • Themed Linking – In 2017, try to focus on thematic linking, as it shows more relevant and attract targeted audience. Themed linking simply means to the conceptual back linking or getting backlinks from similar concept websites. So, try to search relevant and similar theme sites through competitor analysis, backlink check or searching Google for similar content and place your backlink there.
  • Link Reclamation – Another technique that will give assurance for the better results. Reclamation simply means to recreate broken links by making them revive. For that you can search broken links on highly authorized websites such as Wikipedia, and target relevant thematic content towards your own website. So rebuild your authenticity by using link reclamation in 2017.
  • Client Testimonials/Reviews – Recommendation always improves user trust as well as the Google’s. By asking client testimonials and reviews (obviously positive) on different portals, such as Google business page, Facebook Page, Glassdoor and others, will enhance the ranks and impressions. So, ask positive reviews and testimonials from clients to rank well in 2017.
  • Improve Visual Content Engagement – Text only content can’t make you enhance your user stay on the website. As it somehow makes them bore and ruin their experience. Even no-one has time to read huge content. So, try to involve expressive and engaging visual content such as graphics, images, videos, animations, etc. to improve user engagement and to reduce bounce rate.

 

Social Networking Tactics (Social Signals)

Previously, these are known as a part of “Off-Page Tactics”, but now they have an individual preference and an impact on ranking and impressions on search engines. As a recommended tactic, these signals also consider to make conversions and direct connection. So, that’s require to keep your faith and focus over social signals and work on its elements, such as-

 

  • Social Activeness – Be active on social networks to create a recognized identity. A post on a daily basis can help you to transform your business page into a brand and aware relevant audience about your services, products and features.
  • Improve circle/Friend list of relevant fields – Be clear about the audience before selecting one as a friend on your business account. As it is solely for promotions and conversions and somehow work as a showcase, but only for the relevant one. So improve your friend list with most relevant users, which can help you to generate more pennies in less promotion.
  • Enhance Network – Along with the enhancement in friends, that’s also essential to be a part of different, but relevant communities and groups. It will help you to enhance your reach in the same industry and improve the chance of conversions.
  • Active Blogging on Social Networks – As an emerging platform, social networks are the perfect place to do blogging. As they guarantee about the self promotion and highest reach on a single post, they also assured you about more user interaction. Even the content placed on social platforms such as – Facebook, LinkedIn, Reddit, Stumbleupon, etc. will get high authority and index sooner.
  • Ask for Social Reviews – Social networks worth a lot to make your business a brand. So, be active on it to be always identified, authorized and recognized by several. Even, never leave a single day without interacting, sharing your thought and asking your circle for the reviews. As these are much appreciated way to get ranked on search engines.

Analytics and rapid check (crosscheck activities)

Google used to change its search algorithms on a regular basis (several times in a single year), which caused for the failure of several tactics and also amazingly improve few ones. In those changes some are seriously the giants such as previous – Panda, Penguin,

So, it’s an essential thing to cross check the work by keeping eyes on a few things, such as-

 

  • Google Tool Analysis – As an SEO consultant, we are used to with these tools and connected with them regularly. Even these are essential to calculate traffic and to analyze site errors. Moreover, that tools like Google Analytics and webmasters can be utilized to improve the site’s crawl ability, sitemap indexing, user behavior, manual penalties, and much more.
  • In-Page Analysis – To identify user’s behavior on a single page, we generally use In-Page Google Analytics tools. This clears out the user flow, means on which direction user reads the content and interacts with which context more. With a clear percentage, we can analyze the context worth and according to that we can modify our context.
  • Performance Measurement – To identify the worth of work, we need to do performance measurement on a regular basis. It includes backlink checking, broken link checking, 404 checking, link error checking, authority checking, etc. By the rapid checkup, we can make ourselves assure about the results and it will help us to prepare further strategies.
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The Eurozone Train Wreck Continues Into 2017

The European Union seems to be trying to hold itself together, but it is indeed wobbling itself apart like an aircraft engine with an unbalanced propeller and the vibrations are getting worse reverberating from one side of the continent to the other, where no nation is spared from the challenges which await – so what can we expect in 2017 you ask?

Well, “Brexit” has already had some effect on Germany and other nations are considering similar exits from the EU, which could quicken its demise. The recent Italian vote was problematic as is the condition of the Italian banks. Remember when Greece got caught short? Do you remember in 2014 what was going on in the EU? Let me remind you quickly:

MSNBC Money “China, France drag on global manufacturing revival,” published on February 3, 2014, written by Jonathan Cable and Koh Gui Qing which stated; “Manufacturers around the world enjoyed a solid start to the year as order books swelled, surveys showed on Monday, though a struggle for growth in China and a downturn in France took the shine off the overall picture. Euro zone factories had their best month since mid-2011 and, with unemployment near record highs, increased headcount for the first time in two years. They were led by a sharp pick-up in Germany and a revival among the states on the region’s periphery. But France, the bloc’s second biggest economy, remained a drag on the region.”

As an example Greece, when they entered the EU they had a bad credit rating and any loans would of cost them a lot in interest, when they joined the EU they effectively got the same rate on loans as Germany who as you probably know are very stable in the financial sector, so Greece took loans out at low interest rates for years.

Yah, Greece has always been a financial disaster like Argentina or Zimbabwe… now it’s all gone sour they are left with huge debts and so on, Italy and Spain are in the same boat and seeing as the UK loaned ALOT of money to Spain and others we are massively exposed to the crisis. Spain for example has more empty property (new builds) than the ENTIRE USA.

Real estate tanked in Spain, we all read about that in the WSJ, few in the US realized it was that bad. In 2008 China was challenged even after their 2008 stimulus as their municipals did elaborate growth projects, building for the sake of it?

Remember the original plan for the EU was to introduce one currency (which they did) and then introduce a EURO Government to manage it, the second part never happened and now the backlash is huge, and it doesn’t really matter that the 2008 crisis started in the US. The EU wasn’t doing that well before the crisis. And we shouldn’t blame the US for the crash, let’s not forget one of the enablers was AIGs London Office selling insurance often with guarantees in excess of 130% of face value on those mortgage bundles and credit default swaps.

Yes, we have some socialists in the US and when the capitalists and socialists get together or start using each other it is as if everyone loses their brains. So, the slow-motion train wreck and Eurozone melt-down continues, who is to say if it can continue for long without falling apart, and once that engine falls off the plane, its coming in for a very hard landing. Let’s hope that doesn’t happen in 2017.

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How Do I Discover My Purpose? Start By Asking Yourself These 3 Questions

One of the biggest questions I hear is, “What is my purpose?”

In reality, there are only two people who can really tell you what your purpose is you and God.

What is purpose?

Your purpose is the plan God has for you, the reason why He has created to live on this earth.

He can tell you because He created you and He made a specific purpose just for you. As you seek to know God more, and learn His plan for your life, you can discover this purpose. Contrary to what many people believe, you are not here just to take up space, meander around, watch reality TV, be miserable, or even eat chocolate.

God has so much more for you. He wants you to love your life by discovering your purpose and walking it out on consistent basis.

God also wants you to connect with Him and join Him where He is already working.

This requires you to be able to:
• Have a relationship with Him through faith in Jesus Christ
• Experience an intimate relationship with Him
• Learn to hear His voice

If you want to fulfill your purpose for 2017, I encourage you to take a quick mental inventory of what you have. Then 3 questions to ask yourself include:
• What 5 things do I want to change about myself in this year? This could include your job, a relationship, a personal goal, certain habits, etc.
• What people/things do I need to get rid of so I can pursue my purpose?
• What negative mindsets do I need to get rid of? If you are honest with yourself, you can experience areas of growth so you can pursue your purpose.

I would also recommend you find an accountability partner or hire a life purpose coach to help you to see where you are and how you can get closer to pursuing your purpose.

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